Heritage That Moves With Us
In every thread memory lives and breathes.
Heritage isnโt something we leave behind; itโs something we carry with us, sometimes reinterpreting it as we pass it forward. In this post, I reflect on what it means for cultural traditions to evolve while still retaining their essence. From handmade goods to everyday rituals, I explore how honoring our roots doesnโt have to mean remaining stagnant. Heritage can move with us, fluid, resilient, and alive.
This realization became clear during my time at L’Occitane. Working under the vision of founder Olivier Baussan, I was introduced to a new way of thinking, where every product tells a story rooted in place, people, and purpose. Baussan believed that a hand cream could carry more than just moisture; it could carry the scent of lavender fields, the care of the farmers who harvested them, and a deep respect for nature. He built L’Occitane on the idea that products should preserve tradition, celebrate craftsmanship, and reconnect people to the world around them.
This philosophy shifted everything for me. As I began studying Latin American craftsmanshipโsuch as Oaxacan weaving, Talavera ceramics, carved wood from Michoacรกn, and handblown glass from Jalisco, I saw the same truth reflected in these pieces: they are not just beautiful; they are personal. They hold memory, identity, pride, and celebrate a connection with nature
In a world that moves quickly, artisan work offers a refreshing slowdown. It reminds us that heritage isn’t something distant or frozen in time; it’s something made with care, something that still matters, and is something we can live with, wear, and hold. That’s what makes artisan work so powerful. When we choose something handmade, we’re choosing history, identity, and intention.
We’re embracing…ย Heritage that moves with us.ย